Wish List: Marshall McLuhan: You Know Nothing of My Work!

Posted: January 18, 2011 in books

Back in college, Communication Theory was one of my favorite subjects, largely because: 1) I’m a nerd; and 2) there’s a wealth of theories on the various stages of human interaction. Note that the second reason is perhaps a by-product of the first reason. I loved, loved the reference books of Littlejohn and Griffin on the various communication theories. Even my professor had communication theory trading cards, beat that.

That said, one of my favorite topics back then was Marshall McLuhan, who famously said, “The medium is the message,” and coined the term, “global village”. An advanced thinker for his time, McLuhan was able to imagine a world that was to come some twenty years after his passing. And he did this not by looking at some crystal ball, but by looking at works of writers some 400 years back, noting the patterns and impacts of their works.

Now comes writer Douglas Coupland who calls attention to the contributions of Marshall McLuhan in these modern times. Here are a couple of reviews from the New York Times and Amazon.com. Sure hope I get to see a copy of this book soon, to relive some nerdy college moments.

  1. Skytalker says:

    cool, a book blog. i subscribed to e-mail. and yay for not naming me on the blogroll — i’m trying to keep it anonymous, no naming names 😀

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